Sunday, March 21, 2010

Imitation is the Sincerest Form of Flattery

No longer a newbie, I know what Boot Camps To Go is all about: an intense, no frills, cardio and strength-training program that will push you past your pre-conceived notions of what your body can do.

I suppose it's natural—when becoming a member a certain "tribe" (gym, workplace, club, church, political party, etc.)—to find oneself more aware of entities that compete with/oppose your chosen tribe. So, I found myself slightly irked when a client mentioned his daughter was taking "boot camp" at a local dance/fitness facility. I Googled it and had to chuckle...a Pole-fitness studio offering "Booty Camp"? Uh, OK, is that where pirates send their offspring for summer break?

Then today, flipping through an Ad/Max, I came upon an ad from a local karate studio offering Boot Camp in their "indoor climate-controlled training facility." Honestly, air-conditioned boot camp? Shouldn't that be an oxymoron?

Now, I'm not discrediting these businesses. If anything, it shows that they've seen the success of Boot Camps To Go and want to latch on. However, these facilities specialize in other forms of training and are offering "Boot Camp" as an aside. It's like ordering steak at a sushi bar.

Not having the experience of other "boot camps," I can't offer an honest comparison. But, what I can tell you without a doubt is that:

1) Boot Camps To Go is the ORIGINAL (since 2005) "Boot Camp" training workout in Tallahassee.
2) They have the results to back them up: check out
3) Laurel and Mike pay attention to your individual physical restrictions and will modify workouts to meet your needs.
4) It's the one place where you can push yourself to ugly—grunting, sighing, cursing, and sweating—and not feel embarrassed....because everyone else is, too.
5) BCTG have the Awards to prove it: Best Overall Fitness Program in Tallahassee, 2008, 2009, and 2010; People's Choice for Tallahassee's Best in the "Fitness" 2007.

And I'm not putting this out there because BCTG signed on to the WellQuest Challenge. It's just that when I see these other "boot camp" ads, I feel like I got the Rolex, and they're pushing the flea-market knock-off.

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